Positivity (Suede Song)

Positivity (Suede Song)

"Positivity" is the first single from the album A New Morning by English alternative rock group Suede, released on September 16, 2002 on Columbia Records. The single is a big departure from the sleazy rock characteristic of the previous two albums, and has a far more warm and acoustic sound to it. Despite being a departure from previous Suede songs, "Positivity" reached #16 on the UK singles chart, and #1 in Denmark. The single had various producers: "Positivity" was produced by John Leckie, "One Love", "Superstar" and "Colours" were produced by Stephen Street, "Simon" was produced by Suede and Ken Thomas, "Cheap" was produced by Suede and Dick Meaney while "Campfire Song" was produced by Suede and Alex Silva.

The single was annihilated by fans and the music press. Anderson said: "When I first wrote it I thought it was a masterpiece but soon realized that many people were genuinely offended by it." One NME writer felt that Suede's time was up and hinted that they should disperse, saying "For the love of God chaps, you still have fans. Go quietly now, and they'll remain true."

The video for the title song was directed by Julian Gibbs.