Port Authority of Allegheny County - The Port Authority Brand

The Port Authority Brand

Although Port Authority is part of the local fans' folklore, its off-beat imaging is more notorious. Throughout the 1960s and early 1970s the bus fleet was very recognizable with its fleet of air-conditioned GM "Fishbowls" (from their 1964, 1965, 1966, 1967 and 1971 orders) sporting a white top with small red strip. Other noticeable features included side destination signs placed near the exit door and an unusual seating arrangement with one side facing forward and the other lining up to match the seating placed on the wheel well. PAT would continue ordering buses in that specification until 1995 when they ordered buses with both seating sides facing front except when on wheel wells. The side destination signs were moved immediately to the left of the front door starting with the 1998 Neoplan AN-460 (articulated bus) order. This continued with the Neoplan Metroliner order but skipped the Neoplan AN-440LF order in 1999. The 2003 order of Gillig Advantage low-floors and all subsequent orders have conformed with the side sign next to front door configuration. It is worth noting that the 1980 GM's RTS buses acquired were specified with the current side sign configuration.

By 1972 it entered what was dubbed by fans the "Mod" era, as buses were given flashy new paint schemes. Buses were painted with color at the front and rear, slanted to line up with the windows, and a large white portion in between.

In the 1980s, the classic 1960s white and red strip look was updated with a larger red strip accompanied by a black strip painted around the window area, while a white background covered most of the bus exterior. This color scheme was in existence for roughly 20 years on the Flxible and NovaBus 'classics' series, although these buses were later repainted and refurbished into the uniform color livery up until their retirements.

In 1998 Port Authority rebranded itself as "Ride Gold" to coincide with its 35th anniversary. Today, some of Port Authority's bus fleet is in various colors with a splatter of gold "G"s adorning the exterior.

More recently, Port Authority's buses have included various transportation-related words and phrases repeated across the exterior, such as the words "move", "go" "ride" or "connect", combinations of "rockin'" and "rollin'", "ziggin'" and "zaggin'", or "here" and "there". Newer articulated buses feature Burma-Shave-style poetry such as "Parking got you down / Don't make Faces / Hop on the bus / There's plenty of spaces", "This big shiny bus / Is really no riddle / But it sure is odd / How it bends in the middle", "Getting to work / Is no trouble / When you ride / The daily double", "There's the church / There's the steeple / And here's the bus / With all the people", and "If you're tired of all the traffic / And could use an assist / Hop aboard a bus / With a bit of a twist".

On September 21, 2006, the Port Authority announced that it was retiring the "Ride Gold" campaign and that the current and future bus and light rail fleet will follow the standard design and uniform colors of its Gillig bus fleet. The reason was the system's decision to return to a back-to-basics approach and to save costs on wholesale repainting and refurbishing. Even its updated website has dropped the gold "G" and is now going with the simple "PORT AUTHORITY" fonts, which will now be used on the entire fleets. These include the aforementioned poetry on their more recent articulated buses. As of today, some of the Port Authority's buses and light rail vehicles have been repainted with the standard "Port Authority" font that is used by the agency today.