Pop-Rap - 1980s

1980s

The 1980s marked the diversification of hip hop as the genre developed more complex styles. Early examples of the diversification process can be identified through such tracks as Grandmaster Flash's "The Adventures of Grandmaster Flash on the Wheels of Steel" (1981), a single consisting entirely of sampled tracks as well as Afrika Bambaataa's "Planet Rock" (1982), which signified the fusion of hip hop music with electro. In addition, Rammellzee & K-Rob's "Beat Bop" (1983) was a 'slow jam' which had a dub influence with its use of reverb and echo as texture and playful sound effects. The mid-1980s was marked by the influence of rock music, with the release of such albums as King of Rock and Licensed to Ill.

Heavy usage of the new generation of drum machines such as the Oberheim DMX and Roland 808 models was a characteristic of many 1980s songs. To this day the 808 kickdrum is traditionally used by hip hop producers. Over time sampling technology became more advanced; however earlier producers such as Marley Marl used drum machines to construct their beats from small excerpts of other beats in synchronisation, in his case, triggering 3 Korg sampling-delay units through a 808. Later, samplers such as the E-mu SP-1200 allowed not only more memory but more flexibility for creative production. This allowed the filtration and layering different hits, and with a possibility of re-sequencing them into a single piece.

With the emergence of a new generation of samplers such as the AKAI S900 in the late 1980s, producers did not require the aid of tape loops. Public Enemy's first album was created with the help of large tape loops. The process of looping break into a breakbeat now became more common with a sampler, now doing the job which so far had been done manually by the DJ. In 1989, DJ Mark James under the moniker "45 King", released "The 900 Number", a breakbeat track created by synchronizing samplers and vinyl.

The lyrical content of hip hop evolved as well. The early styles presented in the 1970s soon were replaced with metaphorical lyrics over more complex, multi-layered instrumentals. Artists such as Melle Mel, Rakim, Chuck D, KRS-One and Warp 9 revolutionized hip hop by transforming it into a more mature art form, with sophisticated arrangements, often featuring "gorgeous textures and multiple layers" The influential single "The Message" (1982) by Grandmaster Flash and the Furious Five is widely considered to be the pioneering force for conscious rap.

During the early 1980s, electro music was fused with elements of the hip hop movement, largely led by artists such as Cybotron, Hashim, Planet Patrol, Warp 9 and Newcleus. Some rappers eventually became mainstream pop performers. Kurtis Blow's appearance in a Sprite commercial marked the first hip hop musician to represent a major product. The 1981 songs "Rapture" by Blondie and "Christmas Wrapping" by the new-wave band The Waitresses were among the first pop songs to utilize rap in the delivery. In 1982 Afrika Bambaataa, introduced hip hop to an international audience with "Planet Rock."

Prior to the 1980s, hip hop music was largely confined within the context of the United States. However, during the 1980s, it began its spread and became a part of the music scene in dozens of countries. Greg Wilson was the first DJ to introduce electro hip hop to UK club audiences in the early 1980s, opting for the dub or instrumental versions of Nunk by Warp 9, Extra T’s "ET Boogie," Hip Hop, Be Bop (Don’t Stop) by Man Parrish, Planet Rock and Dirty Talk (Klein + M.B.O. song).

In the early part of the decade, B-boying became the first aspect of hip hop culture to reach Japan, Australia and South Africa, where the crew Black Noise established the practice before beginning to rap later in the decade. Musician and presenter Sidney became France's first black TV presenter with his show H.I.P. H.O.P. which screened on TF1 during 1984, a first for the genre worldwide. Radio Nova helped launch other French stars including Dee Nasty whose 1984 album Paname City Rappin' along with compilations Rapattitude 1 and 2 contributed to a general awareness of Hip Hop in France.

Hip hop has always kept a very close relationship with the Latino community in New York. DJ Disco Wiz and the Rock Steady Crew were among early innovators from Puerto Rico. combining English and Spanish in the lyrics. The Mean Machine recorded their first song under the label "Disco Dreams" in 1981, while Kid Frost from Los Angeles began his career in 1982.

Cypress Hill was formed in 1988 in the suburb of South Gate outside Los Angeles when Senen Reyes (born in Havana) and his younger brother Ulpiano Sergio (Mellow Man Ace) moved from Cuba to South Gate with his family in 1971. They teamed up with DVX from Queens (New York), Lawrence Muggerud (DJ Muggs) and Louis Freese (B-Real), a Mexican/Cuban-American native of Los Angeles. After the departure of "Ace" to begin his solo career the group adopted the name of Cypress Hill named after a street running through a neighborhood nearby in South Los Angeles.

Japanese hip hop is said to have begun when Hiroshi Fujiwara returned to Japan and started playing hip hop records in the early 1980s. Japanese hip hop generally tends to be most directly influenced by old school hip hop, taking from the era's catchy beats, dance culture, and overall fun and carefree nature and incorporating it into their music. As a result, hip hop stands as one of the most commercially viable mainstream music genres in Japan, and the line between it and pop music is frequently blurred.

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