Electoral Strategy
Republican electoral strategy for state elections revolves around winning in the three major metro areas of South Carolina: Charleston, Columbia, and Greenville. When they run up big margins in the counties of Charleston, Berkeley, Dorchester, Lexington, Greenville, and Spartanburg, Republican candidates usually win and Mark Sanford demonstrated this perfectly in his 2002 gubernatorial race against incumbent Governor Jim Hodges.
Democratic statewide candidates typically focus on a strategy that maximizes their advantage in the Midlands, limits their losses in the Upstate, and breaks even in the Lowcountry. Jim Hodges defeated incumbent Governor David Beasley by successfully using this strategy in the 1998 gubernatorial election.
Read more about this topic: Politics Of South Carolina
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