Reviews and Reception
Ram Gopal Varma's Phoonk turned out to be a surprise hit at the box office. The movie opened up after an effective publicity campaign. It was a very low-budget film, which combined with its success at the box office, turned a good profit for its investors. It was very popular, especially among the youth, for the creator's Rs 5 Lakh challenge.
Critically, the movie received mixed reviews. Taran Adarsh gave it 4 out of 5 and said, "PHOONK is a fascinating cinematic experience on a subject that’s rarely tackled by the dream merchants in Bollywood: Black magic." AOL India reviewer Noyon Jyoti Parasara gave a negative review of the film saying, "Overall Phoonk scores low on the scare-o-meter."
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