Final Months
In December 1981, the paper’s owners, the Charter Company of Jacksonville, finally put it up for sale. The Bulletin continued publishing while speaking with prospective buyers. City residents organized a “Save Our Bulletin” campaign. On January 18, 1982, 300 loyal supporters sporting S.O.B. buttons held a candlelight vigil in front of the paper's offices in subfreezing weather. Philadelphia Mayor William Green offered tax breaks and low-interest loans to help finance a purchase.
With no prospective buyers, Charter attempted to give the newspaper away. No publisher, however, would assume the paper's $29.5 million in promissory notes and $12 million in severance costs to the paper's 1,943 employees. Four groups of buyers did come forward, but each found the newspaper's prospects too discouraging.
After losing $21.5 million in 1981, The Bulletin was dropping nearly $3 million per month when it published its final edition on January 29, 1982. Said Charter Communications President J.P. Smith Jr.: "In the final analysis, the paper was unable to generate the circulation and additional advertising revenues ... it needed to survive."
The headline of the final edition read "Goodbye: After 134 years, a Philadelphia voice is silent" and the paper’s slogan was changed to "Nearly Everybody Read The Bulletin" (emphasis added). A front-page message to readers appeared below the fold in which Publisher N.S. (“Buddy”) Hayden stated: "It’s over. And there’s very little left to say, except goodbye."
The Bulletin's internal newsclipping files (approximately 500,000 pieces), card indexes, and photographs (ca. 3 million) are now held in the Temple University Libraries. Thousands of the Bulletin photographs have been scanned and have been made available by the Temple Libraries for online study at: http://digital.library.temple.edu/cdm4/browse.php?CISOROOT=%2Fp15037coll3. A limited sampling of Bulletin clippings are also available online at: http://digital.library.temple.edu/cdm4/browse.php?CISOROOT=%2Fp15037coll7.
Read more about this topic: Philadelphia Bulletin
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