Peugeot 309 - History

History

Production in France began in late summer of 1985, with the first French customers getting their cars in October of that year, but it was decided that right-hand drive models would be built at the Ryton plant near Coventry, England, which had previously been owned by the Rootes Group and then Chrysler Europe before Peugeot took it over in 1978.

The first 309 for the British market rolled off the production line at Ryton in October 1985 and sales began at the beginning of the following year. The 309 was not intended to replace Peugeot's own 305 model, but the out of step model number – the next small family car after the 305 should have been named "306" – was intended to distance it from the 305 in the marketplace and to reflect the car's Simca origins.

The 309's design was presaged by the 1982 Peugeot VERA Plus (followed by the VERA Profil in 1985), which were aerodynamic studies developed by Peugeot at the time. The VERA Plus claimed a Cw of only 0.22. Many of the aerodynamic features from the VERA studies found their way into later production Peugeots.

The 309's slightly awkward styling (especially when compared with the 205 and 405 of the same era) is due to the decision to re-use the door shells from the 205. The 309 was also supposed to be differentiated from Peugeot as a Talbot, and was designed "in-house". Other Peugeot cars were designed by the famed Italian design house Pininfarina, up until the introduction of the 206. The notched-hatchback design bears an unintentional similarity to the Dodge Shadow and Plymouth Sundance, which were also developed, entirely separately, to replace the Horizon in North America.

The initial engine line-up in the United Kingdom market consisted of the chain-driven Simca-derived 1118 cc (E1A) and 1294 cc (G1A) overhead valve petrol units from the Horizon, and Peugeot-provided 1769/1905 cc diesel and 1580/1905 cc petrol belt-driven overhead camshaft XU units. Some markets also used the 1442 cc (Y2) and 1592 cc (J2) Simca units, as seen previously in the Simca 1307 and Solara as well as the Horizon, instead of the 1580 cc OHC.

The XU 1905 cc 130BHP engine was used in the very highly regarded high performance GTI version of the 309 in fuel injection form; this quickly established itself as the class leading hot hatch of its time, thanks to a better balanced chassis set-up than the, already excellent handling, Peugeot 205 GTI and very quick acceleration.

The 309 was also significant in that it was the first Peugeot car to be assembled in the former Rootes factory in Ryton-on-Dunsmore, which Peugeot had inherited from Chrysler Europe in 1978. Largely due to its British origins, the 309 became a popular choice in the United Kingdom, and set the scene for future Ryton-assembled Peugeot models (the 405, 306 and 206).