Peter Robinson (speechwriter) - Speechwriter

Speechwriter

Immediately upon graduation, Robinson applied for a position at the White House. In an event he describes as a "fluke", he was given a job as the chief speechwriter for Vice President Bush. In what he calls a "second fluke", he was then transferred to President Reagan's staff as a special assistant and speechwriter, where he wrote the famed 1987 Tear down this wall address. Referencing Soviet General Secretary Mikhail Gorbachev's refusal to remove the Berlin Wall, the speech, delivered by Reagan at the Brandenburg Gate in West Berlin on 12 June 1987, contained the sentence: "Mr. Gorbachev, tear down this wall!"

On arrival in the city before writing the speech, Robinson was warned by US diplomats to avoid Cold War rhetoric and that Berliners had adjusted to the presence of the Berlin Wall. However, after consultation with local Berliners, he found them deeply wounded and concerned about the wall; in many instances it had separated families and represented an intrusion of a police state into daily life. Returning to Washington D.C., Robinson's phrase became controversial with the State Department and other staff members, including Chief of Staff Howard Baker and National Security Advisor Colin Powell. Repeated attempts were made to remove it from the speech, but Reagan overruled them, wishing to communicate not only with West Berliners but with East Germans on the other side of the wall.

In total, Robinson wrote more than 300 speeches during his tenure at the White House. After serving for six years, Robinson decided to attend business school at Stanford University, graduating a third time in 1990 with a Master of Business Administration. The journal he kept of his two-year experience there was the basis for his book Snapshots from Hell: The Making of an MBA, published in 1994, which details the considerable difficulty he encountered during the first year of business school due to his lack of a "quantitative background".