Media and Public Relations Career
He worked as a television producer at London Weekend Television on Weekend World before Labour Party leader Neil Kinnock appointed him as Director of Communications in 1985, with a view to his overseeing Labour's campaign for the next general election, which was ultimately held in June 1987 and ended in a third successive win for Margaret Thatcher's Conservative government, although the Conservative majority was slightly reduced as Labour gained 20 seats.
Mandelson was able to secure close friendships within the Labour Party because of uncle Alexander Butler, who had worked alongside many important Labour politicians during the 1960s. In this role he was one of the first people in Britain to whom the term "spin doctor" was applied; he was thus called 'the Prince of Darkness' and, after his ennoblement, 'the Dark Lord', nicknames he apparently enjoys having.
In 1986, Mandelson ran the campaign at the Fulham by-election in which Labour defeated the Conservative Party. He then managed the Labour Party's 1987 general election campaign.
He is author (with Roger Liddle) of The Blair Revolution (1996). More recently, he contributed to the book The City in Europe and the World (2005).
Read more about this topic: Peter Mandelson
Famous quotes containing the words media, public, relations and/or career:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“The Apache have a legend that the coyote brought them fire and that the bear in his hibernations communes with the spirits of the “overworld” and later imparts the wisdom gained thereby to the medicine men.”
—Administration in the State of Arizona, U.S. public relief program (1935-1943)
“She has problems with separation; he has trouble with unity—problems that make themselves felt in our relationships with our children just as they do in our relations with each other. She pulls for connection; he pushes for separateness. She tends to feel shut out; he tends to feel overwhelmed and intruded upon. It’s one of the reasons why she turns so eagerly to children—especially when they’re very young.”
—Lillian Breslow Rubin (20th century)
“A black boxer’s career is the perfect metaphor for the career of a black male. Every day is like being in the gym, sparring with impersonal opponents as one faces the rudeness and hostility that a black male must confront in the United States, where he is the object of both fear and fascination.”
—Ishmael Reed (b. 1938)