Fashion Design and Consultancy
On his return Golding worked for the Rael-Brook shirt company as a designer, combining his technical experience with his artistic background, before setting up one of the first professional fashion design consultancies in 1964, with offices in Old Burlington Street, then Savile Row. He attracted international clients such as Viyella International, Phillips-Van Heusen, and the International Institute for Cotton, the International Wool Secretariat, ICI (UK), Fabwerke Hoechst AG (Germany) and Hystron Fibers Inc (US), McGregor-Doniger (US), Barracuta (UK) among others.
A series of ‘firsts’ followed. The introduction of the ‘Peter Golding’ label was with the first madras cotton shirts from India (sourced while travelling in India and Nepal) sold through the early boutiques - Just Men, John Michael and the Westerner and George Best's, with celebrity customers including the Beatles. The International Wool Secretariat promoted his designs as the first mens unconstructed clothing collection using double knit-wool jersey and also for Project Adam, chaired by Stirling Moss for the advancement of ergonomic clothing.
In 1970 with a commission from Falmer Company Ltd he created what can be considered the world's 'first designer jean' ‘Peter Golding for Falmer’.This successful line was followed in 1973 with Peter Golding bleached denim jeanswear which was distributed by Jean Machine and Mayfair Fashions in the UK. In that year Peter also exported these jeans and jackets to the US through the Britannia Company in Seattle thus introducing the First Bleached Denim jeanswear to America.
Peter was a visiting lecturer at the Royal College of Arts, and was invited to join the Society of Industrial Artists and Designers which today is known as The Chartered Societry of Designers of which he is a Fellow.
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