Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
Read more about Personal Branding: History
Famous quotes containing the word personal:
“Women’s childhood relationships with their fathers are important to them all their lives. Regardless of age or status, women who seem clearest about their goals and most satisfied with their lives and personal and family relationships usually remember that their fathers enjoyed them and were actively interested in their development.”
—Stella Chess (20th century)