Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
Read more about Personal Branding: History
Famous quotes containing the word personal:
“No Vice or Wickedness, which People fall into from Indulgence to Desires which are natural to all, ought to place them below the Compassion of the virtuous Part of the World; which indeed often makes me a little apt to suspect the Sincerity of their Virtue, who are too warmly provoked at other Peoples personal Sins.”
—Richard Steele (1672–1729)