Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
Read more about Personal Branding: History
Famous quotes containing the word personal:
“Wherever the State touches the personal life of the infant, the child, the youth, or the aged, helpless, defective in mind, body or moral nature, there the State enters “woman’s peculiar sphere,” her sphere of motherly succor and training, her sphere of sympathetic and self-sacrificing ministration to individual lives.”
—Anna Garlin Spencer (1851–1931)