Perception Management - Media

Media

The US military had been accused of manipulating the media in Iraq in order to achieve their pro-war goals, by secretly paying Iraqi journalists to publish stories written by US soldiers. According to the article The Man Who Sold The War by James Bamford in the recent edition of Rolling Stone magazine, John Rendon and his Rendon Group, the leader in strategic field of perception management, was awarded a $16 million contract from the Pentagon "to target Iraq and other adversaries with propaganda.

Newspapers are starting to use perception management to justify bending ethics. The New York Times ran an ad for a medical marijuana company that became very controversial. The Times was portraying that the marijuana was okay to advertise as long as they were getting revenue from it. The L.A. Times didn’t agree with that citing the marijuana is being used and promoted in non-medical ways. The Times needed the ad revenue money so they believed no ethics were violated.

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Famous quotes containing the word media:

    Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.
    Marianne E. Neifert (20th century)

    One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.
    Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)

    The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.
    Pope John Paul II (b. 1920)