Perception Management - Authors

Authors

John Grisham's new book The Appeal is about a multimillion dollar suit against a chemical company in Mississippi that dumped harmful chemicals in the water supply to save money. The chemical company tries to pay off a supreme court justice to get out of any punitive/monetary damages or civil charges. Grisham gives details in his book about one of the executives for the chemical company hiring a "government relations" firm in order to get a political stance on their issue and turn around the company's image.

David Baldacci's book, The Whole Truth involves a shady perception management firm that creates an anti-Russia campaign for one of the largest international arms dealers. This perception management company "employs various strategies at a grassroots YouTube level, as well as selectively leaking information to the corporate media, that seek to blame Russia for a host of terrible atrocities." The main character's fiance is killed because she starts to suspect foul play with all of the anti-Russia campaigning.

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