Corporate Cooperation and Competition
In 2005, Pentax Corporation partnered with Samsung Techwin to share work on camera technologies and recapture market ground from Nikon and Canon. Then Pentax and Samsung started releasing new DSLR siblings from this agreement. The Pentax *istDS2 and *istDL2 also appeared as the Samsung GX-1S and GX-1L, while the jointly developed (90% Pentax and 10% Samsung) Pentax K10D and K20D gave birth to the Samsung GX-10 and GX-20 respectively. Some Pentax lenses are also rebranded and sold as the Samsung Schneider Kreuznach D-Xenon and D-Xenogon lenses for the Samsung DSLRs. However, both brands are completely compatible with Pentax and Samsung DSLRs.
Hoya is focusing its main business on the following areas: information technology, eye care, life care, optics, imaging systems. Pentax’s main competitors include Canon, Nikon, Olympus, Panasonic, Sony (imaging/camera business), Fujifilm, Sangi, Kyocera (life care business).
Read more about this topic: Pentax
Famous quotes containing the words corporate, cooperation and/or competition:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
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