Architecture
The architect Wirt C. Rowland, of the prominent Smith Hinchman & Grylls firm based in Detroit, designed the Penobscot in an elaborate Art Deco style in 1928. Clad in Indiana Limestone with a granite base, it rises like a sheer cliff for thirty stories, then has a series of setbacks culminating in a red neon beacon tower. Like many of the city's other Roaring Twenties buildings, it displays Art Deco influences, including its "H" shape (designed to allow maximum sunlight into the building) and the sculptural setbacks that cause the upper floors to progressively "erode".
The opulent Penobscot is one of many buildings in Detroit that features architectural sculpture by Corrado Parducci. The ornamentation follows American Indian motifs, particularly in the entrance archway and in metalwork found in the lobby. At night, the building's upper floors are lit in floodlight fashion, topped with a red sphere.
The building's architect, Wirt C. Rowland, also designed other Detroit skyscrapers, such as the Guardian Building and the Buhl Building, in the same decade.
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