Expansion
The company began to expand their product line into other woolen products such as clothing. In 1912 the company opened a weaving mill in Washougal, Washington (across the river from Portland) for the production of woolen fabrics used in suits and other clothing.
One of the original three Bishop sons, Clarence Morton Bishop—usually known as “C.M.”—started a new product line of men’s woolen sport shirts in bright colors and patterns. Prior to that time woolen shirts had been considered work shirts and came in mostly dull colors. In 1924 the company began producing men’s woolen sport shirts and by 1929 the company was producing a full line of woolen sportswear.
The second Bishop son, Roy, had left the company in 1918 to form his own company, the Oregon Worsted Company. The third son, Chauncey, died in 1927. This left C.M. with the sole responsibility for management of the Pendleton Woolen Mills.
During World War II, 1941–45, Pendleton Woolen Mills devoted most of its production to blankets, uniforms and clothing for the US military services.
In 1949, after postwar market research showed a desire for women’s sportswear, the company introduced a line of wool clothing for women and the 49er jacket proved extremely popular. The reversible pleated skirt was also very popular.
In 1960, a little-known singing group known as the Pendletones was formed, taking their name from the classic Pendleton wool plaid shirt. This group later changed their name to The Beach Boys and the Pendleton shirt became popular among American youth.
In 1972 the company again expanded its product line with the introduction of non-wool garments for men and women. Many customers had a desire for the classic Pendleton look but wanted lighter clothing for spring and summer wear. Again the new line was a major success for Pendleton.
Read more about this topic: Pendleton Woolen Mills
Famous quotes containing the word expansion:
“We are caught up Mr. Perry on a great wave whether we will or no, a great wave of expansion and progress. All these mechanical inventions—telephones, electricity, steel bridges, horseless vehicles—they are all leading somewhere. It’s up to us to be on the inside in the forefront of progress.”
—John Dos Passos (1896–1970)
“Artistic genius is an expansion of monkey imitativeness.”
—W. Winwood Reade (1838–1875)
“The fundamental steps of expansion that will open a person, over time, to the full flowering of his or her individuality are the same for both genders. But men and women are rarely in the same place struggling with the same questions at the same age.”
—Gail Sheehy (20th century)