Outside Wrestling
Heyman launched a multimedia project with the paper called The Heyman Hustle, which he describes as "the high definition video blog of a rambling mind." It features video of Heyman interacting with celebrities from various fields of entertainment on the streets of New York City, as well as regular writings of Heyman's take on the world of professional wrestling, including his thoughts on the McMahon wrestling family, the Chris Benoit murder-suicide, Ric Flair's retirement, and Joey Styles being replaced by Mike Adamle as the ECW play-by-play commentator. Notable guests of the first season of the Hustle include Holly Madison, Ice-T and Coco, James Lipton, Aubrey O'Day, and Jesse Ventura.
The Heyman Hustle became the flagship for NewsCorp's SUN TV broadband television network, and Heyman expanded the brand in New York City to open an advertising, marketing, and branding firm called The Looking4Larry Agency. Heyman collaborated with award winning NYC ad executive Mitchell K. Stuart of HQ-Creative Services to form the company, which immediately signed up EA Sports as their first client.
After successful viral campaigns with EA, The Looking4Larry Agency became the agency of record for THQ video games, where Heyman and Stuart wrote, directed, and produced viral videos for THQ games such as All Stars, WWE '12, and the record-breaking WWE '13.
In 2011 Heyman worked with Brock Lesnar once again, this time collaborating with him on Lesnar's autobiography, "Death Clutch: My Story of Determination, Domination, and Survival". It was published by William Morrow and Company on May 24, 2011.
Read more about this topic: Paul Heyman
Famous quotes containing the word wrestling:
“There are people who think that wrestling is an ignoble sport. Wrestling is not sport, it is a spectacle, and it is no more ignoble to attend a wrestled performance of suffering than a performance of the sorrows of Arnolphe or Andromaque.”
—Roland Barthes (1915–1980)
“We laugh at him who steps out of his room at the very moment when the sun steps out, and says: “I will the sun to rise”; and at him who cannot stop the wheel, and says: “I will it to roll”; and at him who is taken down in a wrestling match, and says: “I lie here, but I will that I lie here!” And yet, all laughter aside, do we ever do anything other than one of these three things when we use the expression, “I will”?”
—Friedrich Nietzsche (1844–1900)