Commercial
Sometimes consumers support smaller or local businesses or corporations out of loyalty even if less expensive options exist. Their regular custom is referred to as 'patronage'. Patronage may entitle members of a consumers' cooperative to a share of the surplus or profit generated by the coop, called a patronage refund. This refund is a form of dividend.
Read more about this topic: Patronage
Famous quotes containing the word commercial:
“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)
“From a commercial point of view, if Christmas did not exist it would be necessary to invent it.”
—Katharine Whitehorn (b. 1926)
“I do seriously believe that if we can measure among the States the benefits resulting from the preservation of the Union, the rebellious States have the larger share. It destroyed an institution that was their destruction. It opened the way for a commercial life that, if they will only embrace it and face the light, means to them a development that shall rival the best attainments of the greatest of our States.”
—Benjamin Harrison (1833–1901)