Pantone Goe System
On September 5, 2007 Pantone introduced the Goe System. Goe consists of over 2,000 new colors in a brand new matching and numbering system. In addition to the standard swatch books (now called the GoeGuide), the new system also includes adhesive-backed GoeSticks, interactive software, tools, and an online community where users are able to share color swatches and information.
The Goe system is streamlined to use fewer base colors (10 + Clear coating for reflections) and accommodates many technical challenges in reproducing colors on a press.
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