History
The firm was founded in 1983 as a joint venture between the government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually increased their holding; they now own 73.09%. Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 60%(December, 2011) of market share. Lacking serious competition, Pak Suzuki has had a market share of more than 50% since its inception. Its recently launched Suzuki Swift has helped Pak Suzuki increase their market share in the 1,300 cc segment. Apart from giving automobile related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.
Cars built by Suzuki Pakistan often lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. In 2006, Pak Suzuki was the first manufacturer in Pakistan to offer factory-fitted CNG. By 2012 the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still used a carburetted engine, but from the end of 2012 Suzuki Mehrans have been equipped with EFI engines to meet the Euro-II emission standards.
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