Television
The first television station began broadcasting from Lahore in 26 November 1964. Television in Pakistan remained the government's exclusive control until 1990 when Shalimar Television Network (STN) and Network Television Marketing (NTM) launched Pakistan’s first private TV channel. Foreign satellite TV channels were added during the 1990s.
Traditionally, the government-owned Pakistan Television Corporation (PTV) has been the dominant media player in Pakistan. The PTV channels are controlled by the government and opposition views are not given much time. The past decade has seen the emergence of several private TV channels showing news and entertainment, such as GEO TV, AAJ TV, ARY Digital, HUM, MTV Pakistan, and others. Traditionally the bulk of TV shows have been plays or soap operas, some of them critically acclaimed. Various American, European, Asian TV channels, and movies are available to a majority of the population via Cable TV. Television accounted for almost half of the advertising expenditure in Pakistan in 2002.
Read more about this topic: Pakistani Media
Famous quotes containing the word television:
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)
“Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”
—Ellen Galinsky (20th century)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)