Areas of Work
The company works in five areas: market research, advertising, training, PR and strategy development and is cited by mainstream media as an authority on gay consumer issues.
Out Now won a Commercial Closet Association 'Images In Advertising' award in New York (June 11, 2007) in the "Outstanding Interactive" campaign category for an online promotion for Lufthansa.
The agency has initiated research projects for gay and lesbian media in several countries including Sydney Star Observer, DNA Magazine (Australia), Gay Community News (Ireland), Diva, Gay Times, Bent (magazine) (United Kingdom) and De Gay Krant (Netherlands), such research usually being the first marketing analysis of gay consumers.
The resulting findings have been reported in various international media.
Other work includes social research - such as a 2004 work on discrimination in the Netherlands.
Read more about this topic: Out Now Consulting
Famous quotes containing the words areas of, areas and/or work:
“Helping children at a level of genuine intellectual inquiry takes imagination on the part of the adult. Even more, it takes the courage to become a resource in unfamiliar areas of knowledge and in ones for which one has no taste. But parents, no less than teachers, must respect a child’s mind and not exploit it for their own vanity or ambition, or to soothe their own anxiety.”
—Dorothy H. Cohen (20th century)
“If a walker is indeed an individualist there is nowhere he can’t go at dawn and not many places he can’t go at noon. But just as it demeans life to live alongside a great river you can no longer swim in or drink from, to be crowded into safer areas and hours takes much of the gloss off walking—one sport you shouldn’t have to reserve a time and a court for.”
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“The work of art, just like any fragment of human life considered in its deepest meaning, seems to me devoid of value if it does not offer the hardness, the rigidity, the regularity, the luster on every interior and exterior facet, of the crystal.”
—André Breton (1896–1966)