Areas of Work
The company works in five areas: market research, advertising, training, PR and strategy development and is cited by mainstream media as an authority on gay consumer issues.
Out Now won a Commercial Closet Association 'Images In Advertising' award in New York (June 11, 2007) in the "Outstanding Interactive" campaign category for an online promotion for Lufthansa.
The agency has initiated research projects for gay and lesbian media in several countries including Sydney Star Observer, DNA Magazine (Australia), Gay Community News (Ireland), Diva, Gay Times, Bent (magazine) (United Kingdom) and De Gay Krant (Netherlands), such research usually being the first marketing analysis of gay consumers.
The resulting findings have been reported in various international media.
Other work includes social research - such as a 2004 work on discrimination in the Netherlands.
Read more about this topic: Out Now Consulting
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