Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
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—Friedrich Engels (1820–1895)
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (1902–1971)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Thus all our dignity lies in thought. Through it we must raise ourselves, and not through space or time, which we cannot fill. Let us endeavor, then, to think well: this is the mainspring of morality.”
—Blaise Pascal (1623–1662)