Sale
Following a sale in In November 2006, Ostrich Media became wholly owned by iTouch. Reports suggested the reasons for the sale included:
- the fact that Ostrich's QuizCall channel was not performing to expectations
- fears that the subsidiary might damage the Channel 4 brand
- a pending investigation of participation TV by the regulator Ofcom and a desire by Channel 4 not to appear too aggressively commercial ahead of an Ofcom review into public aervice broadcasting.
- a desire by Channel 4 to free the spectrum that it occupied on Freeview for other purposes.
Consequently, whilst the sale included QuizCall's space on Sky Digital, Channel 4 retained the space the channel had used on Freeview. As a result of the loss of space, QuizCall stopped broadcasting 24-hours per day on Freeview on 15 November 2006.
Following the sale, a review of the channel saw its broadcast hours reduced to accommodate an expected drop in viewers when the channel lost its 24-hour DTT space. A significant number of freelance presenters ceased working for the channel due to the reduction in broadcast time. The company was managed at the time by Director-General of Green Media LTD, Nathan Bond.
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Famous quotes containing the word sale:
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—Ralph Waldo Emerson (1803–1882)
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—Thomas Jefferson (1743–1826)
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—Friedrich Nietzsche (1844–1900)