History
Original Confidence Inc., the original Oricon company, was founded by the former Snow Brand Milk Products promoter Sōkō Koike in 1967. That November, the company began publishing a singles chart on an experimental basis. Entitled Sōgō Geinō Shijō Chōsa (総合芸能市場調査?) (it means "surveys of total entertainment markets"), this went official on January 4, 1968.
Like the preceding Japanese music charts provided by Tokushin Music Report which was started in 1962, early Original Confidence was an exclusive information magazine only for the people who worked in the music industry. However, in the 1970s, Koike willingly advertised his company's charts to make its existence prevail among Japanese public. Thanks to his intensive promotional efforts on the multiple media including television programs, the hit parade became known by its abbreviation "Oricon" by the late 1970s.
The company shortened its name to Oricon in 1992 and was split into a holding company and several subsidiaries in 1999. Since Sōkō Koike's death, Oricon has been managed by the founder's relatives. In 2004, Hirakawachi 1-chome made Oricon history by reaching the 7th spot, making their debut, Enpitsu de tsukuru uta, the youngest j-pop male artists' album charted in the top 10.
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