Opposition Research - Opposition Research and Public Opinion in The United States

Opposition Research and Public Opinion in The United States

The Atwater-Rove style drew sharp scrutiny and criticism, and opened a new venue for study of executive management style, as scholars sought to examine to what extent incumbent politicians who used "black ops" to gain power would also deploy the same staff and techniques to maintain power and control once they are elected. The public now weighs a candidate or organization's viability by how they conduct their campaigns, and to many voters, a negative campaign means that if elected, that candidate will possibly transfer "oppo" research into retaliatory operations against dissenters.

  • Polls conducted by Pew in the days after the 2004 presidential election indicated that 72% of voters perceived a dramatic increase in negative campaign tactics, and that only about 30% felt they were justified.
  • In the race for the 2008 presidency, opinion polls seem to indicate that negative campaigns based on opposition research-based disinformation tends to backfire as it causes voters to "tune out" of election media coverage. Poll results from the Pew Charitable Trust in April 2008 show that 50% of voters thought presidential campaigning is "too negative," up from 28% in February 2008.
  • In the 2006 election cycle, a Virginia senator, George Allen, was unseated because of videotape of the senator calling a videographer/opposition researcher as "macaca" or monkey. The name was considered to be an ethnic slur, and Allen's campaign could not overcome the damage when the incident was broadcast widely in mainstream media and on the internet.

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    So here they are, the dog-faced soldiers, the regulars, the fifty-cents-a-day professionals riding the outposts of the nation, from Fort Reno to Fort Apache, from Sheridan to Stark. They were all the same. Men in dirty-shirt blue and only a cold page in the history books to mark their passing. But wherever they rode and whatever they fought for, that place became the United States.
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    The opposition is indispensable. A good statesman, like any other sensible human being, always learns more from his opponents than from his fervent supporters. For his supporters will push him to disaster unless his opponents show him where the dangers are. So if he is wise he will often pray to be delivered from his friends, because they will ruin him. But though it hurts, he ought also to pray never to be left without opponents; for they keep him on the path of reason and good sense.
    Walter Lippmann (1889–1974)

    If politics is the art of the possible, research is surely the art of the soluble. Both are immensely practical-minded affairs.
    Peter B. Medawar (1915–1987)

    I am primarily engaged to myself to be a public servant of all the gods, to demonstrate to all men that there is intelligence and good will at the heart of all things, and even higher and yet higher leadings. These are my engagements; how can your law further or hinder me in what I shall do to men?
    Ralph Waldo Emerson (1803–1882)

    A little group of willful men, representing no opinion but their own, have rendered the great government of the United States helpless and contemptible.
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    So here they are, the dog-faced soldiers, the regulars, the fifty-cents-a-day professionals riding the outposts of the nation, from Fort Reno to Fort Apache, from Sheridan to Stark. They were all the same. Men in dirty-shirt blue and only a cold page in the history books to mark their passing. But wherever they rode and whatever they fought for, that place became the United States.
    Frank S. Nugent (1908–1965)

    The moment a mere numerical superiority by either states or voters in this country proceeds to ignore the needs and desires of the minority, and for their own selfish purpose or advancement, hamper or oppress that minority, or debar them in any way from equal privileges and equal rights—that moment will mark the failure of our constitutional system.
    Franklin D. Roosevelt (1882–1945)