Use in Business
Operational databases allow a business to enter, gather, and retrieve large quantities of specific information, such as training status, personal employee information, sales, customer complaints, and previous proposal information. Storing information in a centralized area can increase retrieval time for users. An important feature of storing information in an operational database is the ability to share information across the company. Operational databases can be used to monitor activities, to audit suspicious transactions, or to review the history of dealings with a particular customer. They can also be part of the actual process of making and fulfilling a purchase, for example in e-commerce.
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Famous quotes containing the word business:
“Is there something in trade that dessicates and flattens out, that turns men into dried leaves at the age of forty? Certainly there is. It is not due to trade but to intensity of self- seeking, combined with narrowness of occupation.... Business has destroyed the very knowledge in us of all other natural forces except business.”
—John Jay Chapman (18621933)