Use in Business
Operational databases allow a business to enter, gather, and retrieve large quantities of specific information, such as training status, personal employee information, sales, customer complaints, and previous proposal information. Storing information in a centralized area can increase retrieval time for users. An important feature of storing information in an operational database is the ability to share information across the company. Operational databases can be used to monitor activities, to audit suspicious transactions, or to review the history of dealings with a particular customer. They can also be part of the actual process of making and fulfilling a purchase, for example in e-commerce.
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Famous quotes containing the word business:
“Really to succeed, we must give; of our souls to the soulless, of our love to the lonely, of our intelligence to the dull. Business is quite as much a process of giving as it is of getting.”
—Alice Foote MacDougall (1867–1945)