Commercial
The 4 PS ushered in Germany's age of mass motorisation, and was attractively priced on launch at 4,500 Marks. By 1930 Opel had produced 100,000 of these cars: initial investment costs had presumably by now been amortized, since the selling price had come down to 1,990 Marks. This was a deflationary period for the major European economies, but even in real money terms, the Laubfrosch became substantially cheaper during its production run. Germany’s first mass-produced car could be priced to sell in the volumes that had, by 1930, established Opel, as Germany’s leading volume auto producer. It is almost certainly because of the car's success and the state of the art production facilities at Rüsselsheim that in 1929 General Motors purchased an 80% holding (subsequently increased to 100%) in the Opel family's auto business.
Read more about this topic: Opel Laubfrosch
Famous quotes containing the word commercial:
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