Business Model
Many general interest online magazines provide free access to all aspects of their online content although some publishers have opted to require a subscription fee to access premium online article and/or multi-media content. Online magazines may generate revenue based on targeted search ads to web-site visitors, banner ads (online display advertising), affiliations to retail web sites, classified advertisements, product-purchase capabilities, advertiser directory links, or alternative informational/commercial purpose.
The original online magazines, e-zines and disk magazines, or diskmags, due to their low cost and initial non-mainstream targets, may be seen as a disruptive technology to traditional publishing houses. The high cost of print publication and large Web readership has encouraged these publishers to embrace the World Wide Web as a marketing and content delivery system and another medium for delivering their advertisers' messages.
Read more about this topic: Online Magazine
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