Products
- SiteCatalyst, Omniture's software as a service application, offers web analytics (client-side analytics).
- SearchCenter+ assists with paid search and content network optimization in systems such as Google's AdWords, Yahoo! Search Marketing, Microsoft Ad Center, and Facebook Ads.
- DataWarehouse, data warehousing of SiteCatalyst data.
- Test&Target, A/B and MVT (multi-variate testing), derived from Offermatica
- Test&Target 1:1, Omniture's main behavioural targeting solution, derived in part from Touch Clarity, drills down to the individual level of testing.
- Discover, an advanced segmentation tool.
- Insight, a multichannel segmentation tool (both client-side and server-side analytics). Formerly called Discover on Premise, it was derived from Omniture's Visual Sciences acquisition in 2007.
- Insight for Retail, an Insight offering geared toward multiple online and offline retail channels.
- Genesis, a third-party data integration tool (the majority of integrations work with SiteCatalyst).
- Recommendations offers automated product and content recommendations.
- SiteSearch, an on-demand enterprise search product.
- Merchandising, a search and navigation offering for online stores.
- Publish, for web content management.
- Survey, to gather visitor sentiment.
- DigitalPulse, a Web analytics code configuration monitoring tool.
- VISTA, server-side analytics.
Omniture's latest offerings as of 2010 include some social media tracking capabilities. Major competitors are Rapleaf, WebTrends, Personyze and Eloqua.
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