Introduction
Since the 1980s GM had wanted a new car to bring new life to Oldsmobile, a car that was "not your father's Oldsmobile"; thus the Aurora was born, with several styling cues taken from the 1960s Oldsmobile Toronado. By the time the Aurora was released, Oldsmobile badly needed the Aurora, in hopes for a comeback of the marque (Oldsmobile sales had plummeted from 1,066,122 in 1985, to just 389,173 in 1992). As a symbol of its clean break from other cars in the lineup, the Aurora bore no Oldsmobile badging or script save for the radio/CD/cassette deck and engine cover. Instead, a new emblem consisting of a stylized 'A' was used, foreshadowing a similar restyling of Oldsmobile's corporate 'Rocket' emblem for 1997.
With the Aurora, Oldsmobile tried to ride the praise of the car by launching other models that borrowed styling cues from the Aurora such as the mid-size Intrigue and compact Alero, as well as the redesigned Eighty-Eight, Silhouette, Cutlass, and Bravada. The Oldsmobile "rocket" logo was even updated to be more in-line with the Aurora's emblem.
Read more about this topic: Oldsmobile Aurora
Famous quotes containing the word introduction:
“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)
“The role of the stepmother is the most difficult of all, because you can’t ever just be. You’re constantly being tested—by the children, the neighbors, your husband, the relatives, old friends who knew the children’s parents in their first marriage, and by yourself.”
—Anonymous Stepparent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)
“Do you suppose I could buy back my introduction to you?”
—S.J. Perelman, U.S. screenwriter, Arthur Sheekman, Will Johnstone, and Norman Z. McLeod. Groucho Marx, Monkey Business, a wisecrack made to his fellow stowaway Chico Marx (1931)