Odex - Business Model

Business Model

Odex licenses and releases anime for local and regional Southeast Asian consumption. It was registered in 1998 to license, import and release overseas drama and animation into Singapore. It began distribution in 2000.

Odex VCDs packaging has two silver strips at the top and bottom, with the words Original Japanese Animation along the side with its logo. The VCDs are packaged as square boxed sets, with a CD folder containing six discs with 13 episodes each. The DVD boxed set is not packaged like the R1 and R2 sets, which come in one disc with two episodes, but as three discs with 12 episodes, using dual-layer DVDs.

Odex's VCDs contain Japanese-language audio. Some releases also include Chinese dubbing and English dubbing. Subtitles are written in both English, Chinese and Malay. They are generally priced below those of United States or Japanese counterparts. During promotional period, a 13-episode VCD boxed set was sold for SGD$10 while a DVD boxed set went for SGD$20.

Other than licensing and distributing, Odex also does English dubbing, translation and/or subtitling for other companies. The shows are sold to television stations in Singapore, Malaysia, Indonesia, such as TV3, NTV7, Astro, MediaCorp TV, and Starhub TV. Odex also sells anime merchandises.