North By North Quahog - Production and Development

Production and Development

In 2002, Family Guy was canceled after three seasons due to low ratings. The show was first canceled after the 1999–2000 season, but following a last-minute reprieve, it returned for a third season in 2001. Fox tried to sell rights for reruns of the show, but it was hard to find networks that were interested; Cartoon Network eventually bought the rights, " basically for free", according to the president of 20th Century Fox Television Production. When the reruns were shown on Cartoon Network's Adult Swim in 2003, Family Guy became Adult Swim's most-watched show with an average 1.9 million viewers an episode. Following Family Guy's high ratings on Adult Swim, the first season was released on DVD in April 2003. Sales of the DVD set reached 2.2 million copies, becoming the best-selling television DVD of 2003 and the second highest-selling television DVD ever, behind the first season of Comedy Central's Chappelle's Show. The second season DVD release also sold more than a million copies. The show's popularity in both DVD sales and reruns rekindled Fox's interest in it. They ordered 35 new episodes in 2004, marking the first revival of a television show based on DVD sales. Fox president Gail Berman said that it was one of her most difficult decisions to cancel the show, and was therefore happy it would return. The network also began production of a film based on the series.

"North by North Quahog" was the first episode to be broadcast after the show's cancellation. It was written by MacFarlane and directed by Peter Shin, both of whom also wrote and directed the pilot. MacFarlane believed the show's three year hiatus was beneficial because animated shows do not normally have hiatuses, and towards the end of their seasons "... you see a lot more sex jokes and (bodily function) jokes and signs of a fatigued staff that their brains are just fried". With "North by North Quahog", the writing staff tried to keep the show "... exactly as it was" before its cancellation, and did not "... have the desire to make it any slicker" than it already was. Walter Murphy, who had composed music for the show before its cancellation, returned to compose the music for "North by North Quahog". Murphy and the orchestra recorded an arrangement of Bernard Herrmann's score from North by Northwest, a film referenced multiple times in the episode.

Fox had ordered five episode scripts at the end of the third season; these episodes had been written but not produced. One of these scripts was adapted into "North by North Quahog". The original script featured Star Wars character Boba Fett, and later actor, writer and producer Aaron Spelling, but the release of the iconic film The Passion of the Christ inspired the writers to incorporate Mel Gibson into the episode. Multiple endings were written, including one in which Death comes for Gibson. During production, an episode of South Park was released entitled "The Passion of the Jew" that also featured Gibson as a prominent character. This gave the Family Guy writers pause, fearing accusations " that we had ripped them off."

Three days before the episode debuted on television, it was screened at the University of Vermont (UVM) in Burlington, accompanied by an hour-long question-and-answer session with MacFarlane. The UVM's special screening of the episode was attended by 1,700 people. As promotion for the show, and to, as Newman described, "expand interest in the show beyond its die hard fans", Fox organized four Family Guy Live! performances, which featured cast members reading old episodes aloud; "North by North Quahog" was also previewed. In addition, the cast performed musical numbers from the Family Guy Live in Vegas comedy album. The stage shows were an extension of a performance by the cast during the 2004 Montreal Comedy Festival. The Family Guy Live! performances, which took place in Los Angeles and New York, sold out and were attended by around 1,200 people each.