Sequence
The piece begins with three patrons taking their first sip of Guinness in a London pub. To the accompaniment of Sammy Davis, Jr.'s rendition of "The Rhythm of Life" from the 1969 film version of the 1966 Broadway musical Sweet Charity, a reverse-motion sequence begins. The three men retreat from the bar and into the street, other patrons disappearing as they pass. As they move down the street, a reverse time-lapse-style sequence transforms their clothes to match a rapidly-changing urban scene, which progresses through modern-day London to the Edwardian period. Electric lights transform into gas lamps and buildings begin to disappear frame by frame. A short cutaway sequence shows the city regressing into the past, shrinking to a small Saxon settlement before disappearing entirely. Returning to the main sequence, the three men's clothes and hairstyles are adjusted into Bronze Age equivalents as they pass through thickening woodland. A close-up of one of the characters shows his features quickly transformed into those of a caveman. The trio are then frozen in an ice age glacier.
The three re-emerge from the glacier as primitive hominids, their clothes ripped away to reveal loincloths. They continue to walk backwards with a more simian gait, and soon turn into chimpanzees. From there, they are transformed into a number of different species in quick succession, including flying squirrels, furry mammals, aquatic mammals, fish, flightless birds, small dinosaurs, and burrowing lizard-like creatures. The environment around them changes rapidly as they travel, with cutaways showing millions of years of geological changes occurring in less than a few seconds. Finally, the three become mudskippers around a green-brown puddle. The action briefly moves forward again to show the middle character registering his disgust at the taste of the water with a "Pweugh!" sound. The commercial ends with a transition to a product shot of three pints of Guinness accompanied by the strapline "Good things come to those who wait".
Read more about this topic: Noitulov E
Famous quotes containing the word sequence:
“Reminiscences, even extensive ones, do not always amount to an autobiography.... For autobiography has to do with time, with sequence and what makes up the continuous flow of life. Here, I am talking of a space, of moments and discontinuities. For even if months and years appear here, it is in the form they have in the moment of recollection. This strange form—it may be called fleeting or eternal—is in neither case the stuff that life is made of.”
—Walter Benjamin (1892–1940)
“It isn’t that you subordinate your ideas to the force of the facts in autobiography but that you construct a sequence of stories to bind up the facts with a persuasive hypothesis that unravels your history’s meaning.”
—Philip Roth (b. 1933)