About NODD
The term NODD can be used to mean a variety of different things. The actual definition of the NODD system is the process of filming an image in black and white and electronically adding colour before the image itself is aired. The term NODD, or NODD (Noddy) Room can also be used to describe the location where the idents, clocks and other presentation devices are arranged atop and beside each other in front of a black and white camera that can be remotely operated to be pointing at a number of idents. The system was designed by BBC designer Murray Andrew.
The BBC first employed the system in 1969 when the introduced the new mirror globe ident for BBC1, and the introduction of colour to this service. The system was easy to use, as the remote operating allowed the announcer to control it him/herself with ease, and allowed the idents to be of no fixed length so the globe or clock symbols could continue for many minutes at a time. It was also easy to change the colours used to make something such as a rebrand easy to perform.
Read more about this topic: NODD (Nexus Orthicon Display Device)