No (kana) - Usage

Usage

の is a dental nasal consonant, articulated on the upper teeth, combined with a close-mid back rounded vowel to form one mora.

In the Japanese language, as well as forming words, の may be a particle showing possession. For example, the phrase "わたしでんわ” watashi no denwa means "my telephone."

の has also proliferated on signs and labels in the Chinese-speaking world, especially in Taiwan because of its historical connections with Japan. (See Taiwan under Japanese rule.) It is used in place of the Modern Chinese possessive marker 的 de or Classical Chinese possessive marker 之 zhī, and の is pronounced in the same way as the Chinese character it replaces. This is usually done to "stand out" or to give an "exotic / Japanese feel", e.g. in commercial brand names, such as the fruit juice brand 鲜の每日C, where the の can be read as both 之 zhī, the possessive marker, and as 汁 zhī, meaning "juice". In Hong Kong, the Companies Registry has extended official recognition to this practise, and permits の to be used in Chinese names of registered businesses; it is thus the only non-Chinese symbol to be granted this treatment (aside from punctuation marks with no pronunciation value).

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