Development
The Nike ONE concept car was designed by Phil Frank, Head of Principal Phil Frank Design, LLC. After earning their fame by creating the design for the Saleen S7, the small design team was approached to design the vehicle as part of the GT4/Nike collaboration.
This joint effort to design a "perfectly athletic" vehicle came as a surprise to Polyphony Digital's press conference attendees when company president, Kazunori Yamauchi announced the decision for the product-in-game placement. Also at the ceremony was Nike co-president Mark Parker as well as two of the Nike ONE designers, Phil Frank and Takuya Asano.
The design is a swooping roof bearing the Nike Swoosh logo covering one bucket seat that's designed to accommodate a stretched-out driving posture, rather like a motorcyclist's. The minimalist design is inspired by Nike founder Bill Bowerman's principles of less is more.
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Famous quotes containing the word development:
“Every new development for the last three centuries has brought men closer to a state of affairs in which absolutely nothing would be recognized in the whole world as possessing a claim to obedience except the authority of the State. The majority of people in Europe obey nothing else.”
—Simone Weil (1909–1943)
“Dissonance between family and school, therefore, is not only inevitable in a changing society; it also helps to make children more malleable and responsive to a changing world. By the same token, one could say that absolute homogeneity between family and school would reflect a static, authoritarian society and discourage creative, adaptive development in children.”
—Sara Lawrence Lightfoot (20th century)
“To be sure, we have inherited abilities, but our development we owe to thousands of influences coming from the world around us from which we appropriate what we can and what is suitable to us.”
—Johann Wolfgang Von Goethe (1749–1832)