Global On-Air Identity
In January 2010, Viacom International launched a global on-air identity campaign for its Nickelodeon channels worldwide (except Nickelodeon US, which adopted the new look identity September 28, 2009). The new look on air-identity debuted on Nickelodeon (France) January 29, 2010, Nickelodeon UK, and Nickelodeon Ireland on February 15, 2010, Nickelodeon (Poland) on March 4,in Africa on March 13, 2010, and on Nickelodeon Netherlands, Germany, Nickelodeon Austria and Nickelodeon Switzerland on March 31, 2010. The new look design incorporates the newly designed Nickelodeon logo which originally launched on Nickelodeon US in September, 2009. The roll-out of Nickelodeon's new global on-air, online and offline branding will take place throughout 2010 on all Nickelodeon channels worldwide (with exception to Nickelodeon US). Nickelodeon Europe picked up the new 2011 look from Nick USA in 2012. The first country to pick up the new bumpers was Nickelodeon (UK & Ireland). It first got random airings of these bumpers in October 2011 and they were fully used from January 2, 2012.
Read more about this topic: Nickelodeon (Europe)
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