Impact
The Winter Classic has proven to be a ratings success for the league in the United States and is regularly the league's most watched regular season contest (in the US), rivaling the ratings for the Stanley Cup. Its popularity in the United States led to the American Hockey League adopting a similar contest in 2010, the AHL Outdoor Classic, which it reprised in 2011. Despite the overwhelming popularity of the original Heritage Classic between the Montreal Canadiens and the Edmonton Oilers in 2003, the popularity of the Winter Classic in Canada is low and declining. On Canada's CBC Television network, the Winter Classic has lower ratings than its weekly regular season telecasts Hockey Night in Canada. This has been attributed to the lack of Canadian teams in any of the Winter Classics and has led to a revival of the all-Canadian Heritage Classic.
Sports Illustrated columnist Dan Shaughnessy said of the new Winter Classic, “ow hockey owns New Year's Day the way baseball owns the Fourth of July and football owns Thanksgiving.”
Read more about this topic: NHL Winter Classic
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