NBC's Later Relationship With The NFL
NBC Radio was bought by Westwood One shortly after losing NFL rights; Westwood One has owned the rights (either alone or in conjunction with CBS) ever since. Westwood One (along with its NFL rights) was acquired by Dial Global in 2011, and following the 2011 postseason Dial Global retired the Westwood One branding. In 2012, Dial Global announced it would be the distributor for NBC Sports Radio programming once the network launched in 2013, but has yet to make an announcement regarding whether or not the NFL coverage will assume NBC branding or keep the CBS branding (as it currently is).
The former Westwood One had a long-standing relationship with CBS Radio. CBS' parent company owned the network for approximately ten years (1998–2008) and, through the CBS Radio Network, maintained control of the production of certain programming, including NFL games, an arrangement that continued following Westwood One's acquisition by Dial Global through the end of the 2011 NFL season. Westwood One now acknowledges the NBC Radio broadcasts as part of the entire history of the network's football coverage.
Read more about this topic: NFL On NBC Radio
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