New Deal Private Label
Neither New Deal Supermarket chains have their own private label. New Deal Markets, owned by Johnson Grocery Inc, is a dealer for Supervalu and carries the Flavorite and Shoppers Value brand. Unlike many other franchised based grocer chains, such as Piggly Wiggly, IGA, or Supervalu, a New Deal franchised dealer is not obligated to buying product from any particular grocery wholesaler.
Early in New Deal Markets history, the chain sold the President's Choice brand under its affiliation with parent company Provigo. In 2000, no longer under its ownership by Provigo and now under the ownership of Modesto, California native Mike Strickler, the chain was supplied by Fleming and sold their Best Yet private label. By 2005, under Johnson Grocery, the chain then switched its supplier affiliation to AWG and their Best Choice and Always Save brand. Briefly, the chain distributed Food Club supplied by Topco, however, in 2010, due to limited Topco owned distribution centers and rising cost of freight transportation, supplier agreements were switched to SuperValu.
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