Nesquik - Advertising Campaigns - Nesquik Bunny (a.k.a. Quiky)

Nesquik Bunny (a.k.a. Quiky)

A cartoon Quik Bunny first appeared on the cans of the strawberry flavor when it was introduced. Later, an anthropomorphic animated bunny wearing a large red "Q" on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot. He debuted in 1973. The character is voiced by Barry Gordon.

He sings a new jingle in a rock-and-roll rhythm:

"It's so rich and thick and choco-lik,

That you can't...drink it slow...

if it's Quik!"

Then he vocalizes only four notes "oh-bo-de-oh" and instead of vocalizing the fifth note which is "doh", he immediately sucks all of his drink down through a straw, then finishes the rhyme by forlornly intoning, "That's the saddest sound I know."

In France, Italy and Canada, he is known as Quicky the Nesquik Bunny. France and Greece first had another mascot for Nesquik, which was a fat yellow dog cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mast and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras—English:"Big Quik") He was later replaced by Quiky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quiky in 1989/1990. In Italy, before the arrival of Quicky, the mascot was an anthropomorphized box of Nesquik called Mr.Nesquik. In Spain there was no mascot prior to the introduction of Quicky in 1990/1991.

In the USA by 2001, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. The artist who made the redesign of the Bunny for its global implantation in the nineties, was the cartoonist Ramon Maria Casanyes.