Need For Speed: Nitro - Development and Marketing

Development and Marketing

In the new franchising model for the series adopted by EA, Nitro takes its place aiming at casual gamers rather than the hardcore fans of the series and is also Nintendo exclusive. As with previous titles in the Need for Speed series, Nitro features a large catalog of customizable licensed vehicles, as well as cops. It is distinguished by fast, arcade racing with an anime-like visual, akin to Blur. Need for Speed: Nitro is also the first Need for Speed game that has traffic cars that can also be bought in career mode (with the exception of the Volkswagen Golf traffic car).

A trailer was released on the Need for Speed website depicting four cartoon-like vehicles that are actually disproportionate real-life vehicles. The cars were a 1969 Dodge Charger R/T, a Nissan Skyline, an Audi R8, and a Lamborghini Reventón. The trailer also displayed the buildings in different vibrant colors and several disproportionate police vehicles, such as the Shelby GT500.

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