NBCUniversal - History - Television - Global Expansion

Global Expansion

In the early 1990s, NBC began its expansion throughout Europe by creating CNBC Europe and its long-time successful NBC Europe Superstation by broadcasting NBC Giga throughout Germany and the rest of the European Union. NBC Europe helped to develop the Leipzig-based Games Convention, the largest European video game exposition with more than 100,000 visitors each year.

In 2005, NBC Universal joined HANA, the High-Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability. Later that year, NBC announced a partnership with Apple Computer to offer shows from all the NBC Universal TV networks on Apple's iTunes Store.

In January 2006, NBC Universal launched a new cable channel, Sleuth. The channel's programming dedicated to mystery/crime genre. Sleuth Network's initial slogan was "Mystery. Crime. All The Time." In early 2008, the channel unveiled a new slogan, "Get Clued In." On August 15, 2011, Sleuth rebranded as Cloo, in order to be able to trademark and own the name, as NBCUniversal cannot so with the name Clue (as Hasbro owns the rights to it with their board game Clue). NBCUniversal also explained that another reason for the name change was the word "Sleuth" is too common for search engines (a Google search brings up over 9,530,000 results).

One year later after Sleuth's debut, NBC Universal announced that the company would launch a horror-themed cable channel, Chiller, on March 1, 2007. At launch Chiller would be available exclusively on DIRECTV. The network would feature films like Psycho and The Shining and TV series that include Twin Peaks, Alfred Hitchcock Presents, Freddy's Nightmares, Friday the 13th: The Series, War of the Worlds and Tales from the Crypt. NBC Universal also stated that, aside from the content in their own vaults, Chiller will feature content from other studios as well. In 2009, Chiller unveiled a new slogan, "scary good". This replaced the channel's previous slogan "Dare To Watch".

On June 14, 2007, NBC Universal Television Studio was renamed Universal Media Studios. The company explained that the reason for the name change was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television dayparts and creative genres."

In August 2007, NBC Universal purchased Sparrowhawk Media Group and renamed it NBC Universal Global Networks. This acquisition gave NBC Universal all Hallmark channels outside the United States, plus the British channels: Diva TV, Movies 24, Hallmark Channel and the upcoming channel, KidsCo. Later that fall, the company also acquired the Oxygen network in a separate $925 million deal. The sale was completed one month later.

In the summer of 2008, NBC Universal, Blackstone Group and Bain Capital announced their intentions to buy The Weather Channel from Landmark Communications. The deal closed on September 12, 2008. Shortly after the acquisition completed, NBC announced that their existing TV weather network, NBC Weather Plus, would be shut down by December 31, 2008.

The summer of 2008, marked NBC Universal's first venture into the United Kingdom by acquiring British television production company Carnival Films.

On November 12, 2008, NBC Universal acquired 80.1% of Geneon Entertainment from Dentsu in Japan, merging it with Universal Pictures International Entertainment to form a new company, Geneon Universal Entertainment Japan.

On March 16, 2009, NBC Universal-owned cable channel Sci Fi announced that it would be changing its name to Syfy, replacing a generic term with a proprietary brand name that can be trademarked. The name change also allows for a rebranding of the channel as offering "imagination-based entertainment" (including science fiction but also fantasy, the paranormal, adventure and others). Network officials also noted that, unlike the generic term "sci fi" which represents the entire science fiction genre, the term "Syfy" can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. The rebranding and name change took place on July 7, 2009.

On August 27, 2009, A&E Television Networks (A&E) merged with Lifetime Entertainment Services (Lifetime), giving NBC Universal an equal share of both Lifetime and A&E with The Walt Disney Company and Hearst.

On Wednesday, October 20, 2010, NBC Universal-owned horror/suspense-themed cable channel Chiller announced a major rebranding campaign incorporating a new logo and on-air look that launched on Wednesday, October 27, 2010. The rebranding is part of an attempt to soften the channel's image in the manner of Chiller's sister channel Syfy. as well as a major marketing push for the channel, with Chiller a very visible presence at the 2011 San Diego Comic Con. To quote Syfy and Chiller President Dave Howe, "We have very ambitious plans to grow this network as a brand."