Executives
Head of Writer Development
- Lin Bolen (1968-1975)
- Madeline David (1975-1979)
- Linda Line (1979-1987)
| Name | Title | Years | Notes |
|---|---|---|---|
| Fred Silverman | President of Daytime Programming | 1978–1982 | Retooled Lovers and Friends and replaced it with For Richer, For Poorer - which lasted a short while; L&F/FRFP was a replacement for the cancelled Somerset; changed the line-up consisting of three soaps, Days of Our Lives, The Doctors & Another World; expanded Another World to 90 minutes which coincided with the death of character John Randolph (Michael M. Ryan); had to cut back AW to 60 minutes (from 90 minutes) to make room for another one of Another World's spinoff shows, Texas; canceled Password Plus, The Doctors & Texas on December 31st, 1982, right before he left NBC; |
| Brian Frons | Vice President of Daytime Programming | 1983–1991 | Under his leadership of NBC Daytime, he brought in several new game shows such as Dream House, GO!, Hit Man, Hot Potato, The Match Game - Hollywood Squares Hour, Time Machine, Your Number's Up, and Wordplay - all were canceled due to low ratings and neither did not last after just one season. The only two that would make it pass season 1 or more is Super Password (1984–1989) and Scrabble (1984–1993) and canceled two long running game shows that had been at NBC for years: Sale of The Century (1969–1989) and Wheel of Fortune (1975–1989). He also added a new soap opera Santa Barbara (1984-1993). He canceled Search For Tomorrow in December 1986, after it was on NBC for 4 years. Frons previously work for Search For Tomorrow, while working as the head for CBS Daytime. Frons appeared as God on Santa Barbara in a dream sequence involving Mason Capwell (Lane Davies). He helped Santa Barbara garner three daytime emmys for best drama series and brought the short-lived soap Generations (1989–1991). |
| John Rohrbeck | Vice President of Daytime Programming | 1991–1996 | Gave Another World another shot to improve ratings and offered them an extension on their contract and instead first, Generations was canceled in 1991 and then Santa Barbara, 2 years later in 1993. |
| Don Ohlmeyer | Vice President of Daytime Programming | 1996–1999 | Brought soap opera Sunset Beach, canceled Another World and replaced it with Passions in July 1999. |
| Jeff Zucker | Vice President of Daytime Programming | 2000–2007 | Canceled the soap Passions and sent it to Direct TV's 101 Channel in 2007. Made a statement about Days of Our Lives in 2007 that the show would most likely not "continue past 2009". |
Read more about this topic: NBC Daytime