NSSF Rebrands
On December 6, 2012, NSSF launched a new brand with a renewed promise. The Fund unveiled its new corporate identity- a refreshed blue and green logo as well as a new tag-line- 'A Better Future', which according to Richard Byarugaba, NSSF Managing Director, symbolizes fund's renewed commitment to be even more relevant to its members. "We are not merely changing our look and feel, but rather, the change of our visual identity symbolizes my commitment, your commitment and our commitment to deliver a better future for our growing membership by providing quality products, great customer service and offering competitive returns in a transparent and efficient environment," Mr Byarugaba said.
The Fund also changed its tagline to "A Better Future".
The development coincides with the monumental growth of the fund's asset base to a historic Shs3 trillion as of end of November 2012, a precedent the fund attributes to improved customer relationship management, adoption of faster but cheaper delivery channels and adoption of better technology.
Read more about this topic: National Social Security Fund (Uganda)