Inception
The first director of the NRA was Hugh Samuel Johnson, a retired United States Army general and a successful businessman. He was named Time magazine's "Man of the Year" in 1933. Johnson saw the NRA as a national crusade designed to restore employment and regenerate industry.
Johnson called on every business establishment in the nation to accept a stopgap "blanket code": a minimum wage of between 20 and 45 cents per hour, a maximum workweek of 35 to 45 hours, and the abolition of child labor. Johnson and Roosevelt contended that the "blanket code" would raise consumer purchasing power and increase employment.
To mobilize political support for the NRA, Johnson launched the "NRA Blue Eagle" publicity campaign to boost his bargaining strength to negotiate the codes with business and labor.
Historian Clarence B. Carson noted:
At this moment in time from the early days of the New Deal, it is difficult to recapture, even in imagination, the heady enthusiasm among a goodly number of intellectuals for a government planned economy. So far as can now be told, they believed that a bright new day was dawning, that national planning would result in an organically integrated economy in which everyone would joyfully work for the common good, and that American society would be freed at last from those antagonisms arising, as General Hugh Johnson put it, from "the murderous doctrine of savage and wolfish individualism, looking to dog-eat-dog and devil take the hindmost."
Roosevelt replaced Johnson in September 1934.
Read more about this topic: National Recovery Administration
Famous quotes containing the word inception:
“Most of us don’t have mothers who blazed a trail for us—at least, not all the way. Coming of age before or during the inception of the women’s movement, whether as working parents or homemakers, whether married or divorced, our mothers faced conundrums—what should they be? how should they act?—that became our uncertainties.”
—Anne Roiphe (20th century)
“... when one reflects on the books one never has written, and never may, though their schedules lie in the beautiful chirography which marks the inception of an unexpressed thought upon the pages of one’s notebook, one is aware, of any given idea, that the chances are against its ever being offered to one’s dearest readers.”
—Elizabeth Stuart Phelps (1844–1911)