National Bus Company (UK) - Corporate Identity

Corporate Identity

In 1972 NBC introduced corporate images. Henceforward its coaches were branded as National Travel and painted in unrelieved white, with the NBC logo and the 'NATIONAL' name in alternate red & blue letters, being rebranded as National Express soon afterwards. The addition of blue and white stripes appeared first in 1978. National Travel was the country's first attempt at a uniformly marketable express network, which superseded both Associated Motorways and the plethora of other services provided by individual NBC subsidiaries. The coaches were managed by a small number of areas and included travel agent booking offices based at major bus stations. A hub and spoke system operated with the main hub at Cheltenham (though this did not serve the North of England very well).

Around the same time the company launched a wide number of UK holiday services under the banner NATIONAL HOLIDAYS.

This brand and its travel agent booking offices existed until the mid 1990s when the coach holiday division closed.

More recently the National Express overseas travel business has been relaunched recently under the name EUROLINES; this brand now operates services from the UK across Europe, booked through the main National Express website.

In the 1970s all local service buses adopted a uniform design, generally in either leaf green or poppy red, initially at any rate with white relief, and bearing the company fleetname in white with the new NBC "double-N" arrow logo. There were, however, exceptions: buses operating in the area of the Tyne and Wear Passenger Transport Executive became yellow in a similar fashion to the PTE's own fleet but to the NBC design; and Jones (Aberbeeg) (taken over in 1969) and Midland General, both initially liveried in blue, until 1980; plus the Northern General subsidiary, Sunderland District, where blue was retained for a short period.