Circulation History
A bit of gallows humor occasionally heard in the Banner newsroom, as a new obit came in, was: "There goes another reader." Figures from the newspaper's quarterly circulation audits illustrate how true the jibe became through the course of the 1990s, with readership dropping even as Nashville grew dramatically in population.
| Calendar Quarter Ended | Avg. paid circ. | % change | cumul. change |
|---|---|---|---|
| December 29, 1991 | 61,746 | n/a | |
| March 29, 1992 | 60,768 | -1.58% | |
| June 28, 1992 | 59,282 | -2.45% | |
| August 7, 1992 | 58,089 | -2.01% | |
| September 27, 1992 | 59,120 | *Sat. edition dropped | |
| December 27, 1992 | 59,949 | 1.40% | -2.91% |
| March 28, 1993 | 58,416 | -2.56% | |
| June 27, 1993 | 56,579 | -3.14% | |
| September 26, 1993 | 56,447 | -0.23% | |
| June 27, 1993 | 56,579 | 0.23% | |
| September 26, 1993 | 56,447 | -0.23% | |
| December 26, 1993 | 56,021 | -0.75% | -9.27% |
| March 27, 1994 | 56,280 | 0.46% | |
| June 26, 1994 | 55,052 | -2.18% | |
| September 25, 1994 | 55,138 | 0.16% | |
| December 26, 1994 | 54,084 | -1.91% | -12.41% |
| March 27, 1995 | 52,769 | -2.43% | |
| June 26, 1995 | 52,793 | 0.05% | |
| September 25, 1995 | 51,180 | -3.06% | |
| December 31, 1995 | 50,814 | -0.72% | -17.70% |
| March 31, 1996 | 49,075 | -3.42% | |
| June 30, 1996 | 47,722 | -2.76% | |
| September 30, 1996 | 46,164 | -3.26% | |
| December 29, 1996 | 44,711 | -3.15% | -27.59% |
| March 30, 1997 | 44,031 | -1.52% | |
| June 29, 1997 | 42,660 | -3.11% | |
| September 28, 1997 | 41,541 | -2.62% | |
| December 27, 1997 | 40,466 | -2.59% | |
| December 28, 1997 to February 20, 1998 |
40,633 | 0.41% | -34.19% |
Source: Audit Bureau of Circulations reports on Nashville Banner, March 1997 and June 1998.
Read more about this topic: Nashville Banner
Famous quotes containing the words circulation and/or history:
“The denunciation of the young is a necessary part of the hygiene of older people, and greatly assists the circulation of their blood.”
—Logan Pearsall Smith (1865–1946)
“Humankind has understood history as a series of battles because, to this day, it regards conflict as the central facet of life.”
—Anton Pavlovich Chekhov (1860–1904)