Metropolitan Club (AMC)
Almost from the beginning of sales of the Metropolitan, American Motors received many letters and photographs from Metropolitan owners with stories of their good experiences with their cars. Some of these comments were used in later brochures for the Metropolitan. In January 1957, James W. Watson (AMC's Sales Manager for the Metropolitan) decided to initiate a "Metropolitan Club" to channel this enthusiasm, and hopefully increase Metropolitan sales. He reasoned that personal recommendation was a powerful marketing tool.
All owners of Metropolitans could apply to join the Club, and members received a membership card, membership certificate, and a metal badge to attach to their vehicle. From May 1957, a magazine was circulated to members called "The Met Letter". In total, 16 magazines were produced from May 1957 (Volume 1, Number 1) to January 1962 (Volume 4, Number 3). The magazine consisted of articles and photographs submitted by members, as well as maintenance and editorial comment from American Motors. Members who recruited additional Metropolitan buyers were rewarded with a special gold anodized "Metropolitan Club" badge.
The Club was disbanded around May 1962, when supplies of Metropolitans was exhausted. Floyd Clymer, the motoring journalist and passionate supporter of the Metropolitan concept, attempted to keep the Metropolitan Club going for a short while after this time.
Read more about this topic: Nash Metropolitan
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